May the Augmented Reality be with you. Continuing the action packed storyline from Star Wars: The Clone Wars film and TV series, LucasArts released the next installment, Star Wars: The Clone Wars: Republic Heroes across all seven gaming platforms.
The "Join" campaign was created to inspire young consumers to become a hero of the Clone Wars. Knowing the target market prefers online and digital forms of communication, we explored new technologies to reach them. The result is the first ever game-quality, markerless augmented reality experience for the LucasArts Star Wars property. A mini-book with teaser scenes from the game was distributed in major gaming magazines across the country. By visiting a website and interacting with the pages of the mini-book, the consumer could "Join" in the elite experience.